OUR NEWS

Why ‘The Great Gatsby’ and Other Broadway Shows Are Turning to Influencers

The New York Times

broadway breaks tradition to reach gen z with viral campaigns and low ticket prices

AdAge

Is this F***ing Play About Us?: The New Era of Cool-Girl Theater

The Brooklyn Rail

broadway has found it’s gen z audience - by telling gen z stories

The Associated Press

Are influencers becoming broadway’s biggest stars?

Town and Country Magazine

sadie sink left, but the audience stayed: how ‘john proctor is the villain’ is redefining broadway publicity

PR WEEK

24 Gen Zers to watch in marketing and advertising

AD AGE

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